The Vegan India Conference 2025 was an event where top influencers in health, climate action, food innovation, and sustainability came together to define the future of plant-based living. This year, UNBX Global was invited as a special guest speaker to discuss with key industry players and share expertise in growing India’s burgeoning vegan and wellness brands into international markets, with a special emphasis on the Middle East.
To the Indian plant-based market, Mr. Wasim Khan, Managing Director of UNBX, discussed how the company strategically leads brands from India to penetrate and grow in the Middle East. He discussed the significance of not only shipping products but having them be market-ready across every detail, from cost and packaging to taste profiles, certifications, and regulatory standards.
The response was overwhelming. Most brand owners indicated a willingness to start the process of expansion, reflecting the desire in the Indian vegan sector to unlock overseas opportunities.
The Middle East: A Strategic Growth Market
The Middle East has seen a strong shift in consumer demand over the past few years. Vegan cafes, digital-first wellness brands, and big supermarket chains are all devoting more shelf space to plant-based categories. Cloud kitchens are opening fully meat-free menus, and policy initiatives across various countries are actively enabling wellness and sustainable food systems.
Younger consumers, in fact, are increasingly open to healthier, values-oriented products, opening up a huge growth window for progressive Indian brands. But, as Mr. Khan explained, entering such markets involves more than just exporting products. Success is predicated on strategic planning, precise market targeting, and adaptation to local standards of taste, packaging, pricing, and certification.
UNBX’s Market Entry Role
As a complete market entry solution for Indian brands that seek to build themselves up in the Middle East, UNBX offers the following:
- Strategic go-to-market and positioning planning
- Licensing, compliance, and certification assistance
- Integrate warehousing and inventory management within the UAE.
- Retail and distribution networks
- Sampling and brand visibility influencer programs
Uniting on-ground presence with extensive market insight, UNBX places brands not just on shelves but sets them up for long-term success.
From Conversations to Action
The conversations at the Vegan India Conference 2025 reiterated that Indian plant-based and vegan brands are poised to go global, and the Middle East is the best place to start. For UNBX, there is no doubt in mind: it is to take these brands on a structured, profitable, and sustainable path from India to the global stage.
As Mr. Wasim Khan stressed, international market success is founded on strategic planning, cultural awareness, and operations excellence, all of which UNBX delivers to partners. With increasing consumer awareness and widespread industry momentum, the time is now for Indian vegan brands to be in the Middle East.
