Even the emergence of TRX Travelstyle as a bright new star in the land of travel accessories has taken a significant nosedive due to COVID-19. Those main sales channels-the airport stores, the retail outlets at the tourist destination-retail channels got severely affected, leaving the brand disoriented and off track. A very minimal direct-to-consumer presence, coupled with outdated inventory, just made things worse, putting TRX Travelstyle’s growth into a freezer from mid-2023 on.
Realizing that the brand had vast potential and an open market, UNBX, being one of the vital distributors in India, collaborated with MKS in the UAE to rebrand and rebuild TRX Travelstyle. Its re-launching in October 2023 welcomed a new chapter for the brand while coinciding with the peak travel season. As a result of new thinking and innovative products, TRX Travelstyle repositioned itself as a modern and utility-focused travel accessories brand targeting global travelers.
A Strategic Relaunch with Market Insight
The TRX Travelstyle relaunch did not aim to return just as they were, it was complete reincarnation. Based on traveler needs, the brand underwent a thorough restyling. The best-selling legacy products were rebranded with a new look, electronics updated to be relevant to present trends, and new items created that were multi-functional, efficient, and convenient.
The mission is to design travel accessories that speak to the mind and soul of today’s travelers, categorized as a blend of style, utility, and innovation.
Reach Expansion Across the UAE and Beyond
Headquartered in Dubai, one of the world’s fastest-growing tourism and travel destinations, TRX Travelstyle was well-positioned to make visible strides. Products are available on its website, www.trxstyle.com, and on several Q-commerce platforms focused on the UAE and GCC countries. It has made drop-shipping convenient.
More importantly, TRX became strategic partners with retail channels that aligned with the traveler’s journey. These included convenience stores in hotels and serviced apartments, souvenir shops, duty-free outlets, in-flight catalogs, and select electronics stores. Such a diverse retail strategy ensured that TRX products remained within tourists’ reach as well as that of the frequent traveller.
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UNBX: Focusing on Indian Market
Meanwhile, UNBX was assigned the distribution rights of TRX Travelstyle in the Indian market. With its status as the sole distributor, UNBX will ride on the huge travel industry in India, making TRX’s innovative offerings available to Indian travelers. The deal is set to replicate the success seen in the UAE by creating strategic retail partnerships and capitalizing on e-commerce to spread reach.
The Future of TRX Travelstyle in India
The revival of TRX Travelstyle reflects a thoughtful understanding of modern traveler needs. By offering utility-driven products that enhance convenience and efficiency, the brand has successfully repositioned itself as a must-have travel accessory brand.
Being at the helm in India is UNBX, with growth prospective for TRX Travelstyle across all levels. Relaunched recently, this times it’s also a comeback and seeks to position TRX as the travel companion of choice for millions worldwide.
