LUNN, an indigenous Indian brand with a strong identity of pride, with the goal of supplying clean, chemical-free food staples, is partnering with UNBX to bring its pure desert salt and award-winning spice blends to the UAE. This is done through UNBX’s Global Market Entry & Acceleration Program (GMEAP), a program that helps promising Indian brands scale across borders with the right guidance, flexibility, and vision for the future.
Whereas LUNN is famous for its naturally white, mineral-rich desert salt harvested off the ancient plains of India, the UAE roll-out will also highlight its two signature products: Chaas Masala and Masala Nimbu Pani. Ideal for the region’s blisteringly hot weather, these blends provide an instant, cooling taste without the inconvenience of complicated recipes. With just a dash, anyone can have a steady, refreshing drink every time, whether it’s a glass of spiced buttermilk or zesty lemon water.
Commercially prepared salts and masalas typically use additives such as maltodextrin, a filler and a thickener that could lead to peaks in blood sugar, bloating, and gastrointestinal distress. LUNN makes a strong point against such unwanted additives. All of its salts and spice blends are totally maltodextrin-free, artificial whitener-free, preservative-free, and microplastic-free. This not only makes them cleaner but also healthier for daily usage, particularly in a health-conscious market such as the UAE.
The partnership with UNBX is not just a distribution agreement, it’s a collaboration founded on transparency, trust, and sustainable influence. With this partnership, LUNN will obtain strategic market access in the UAE, backed by UNBX’s market strategy expertise, channel relationships, regulatory compliance expertise, and retail positioning, guaranteeing the message of the brand reaching the intended audience.
This launch follows a steadily increasing trend in UAE consumers, who are becoming more mindful of where their food is coming from, how it’s prepared, and if it contributes to long-term health. Clean eating isn’t a craze anymore, it’s going lifestyle, and staple items such as salt and spices are now included in that discussion.
For LUNN, coming into the UAE is not just about product placement, it is about considering the quotidian necessities we often overlook. If a pinch of salt or a dash of masala is done so much with dignity and affection, it makes us question everything else that sits on our shelf. With UNBX by its side, LUNN is showing that even the most mundane things can set new standards.
