UNBX has partnered with Jimmy’s Cocktails, the category leader, in a strategic partnership to take Indian beverage innovation global. Known for breaking ground in the premium mixer segment, Jimmy’s Cocktails has selected UNBX to export its range of products to the UAE as the first step towards a coordinated export drive to open up the world for India’s premium mixers.
With a solid showing at the 2025 London Spirits Competition, where Jimmy’s Cocktails was awarded a Gold Medal for its Original Tonic Water and a Bronze Medal for each of its Mint Mojito, Whiskey Sour, and Margarita, global appeal is something the brand can no longer ignore. The worldwide acclaim not only speaks to the excellence of the product but also to the reason Jimmy’s selected UNBX as its growth partner in taking the brand to international markets.
The partnership is facilitated through UNBX’s UAE distribution hub. Through the tie-up, Jimmy’s Cocktails can reach further into a wider segment spread across the Middle East. The action is a harbinger of a concerted push toward creating global visibility for Indian consumer brands that are often equated with quality, taste, and innovation.
Jimmy’s Cocktails, with its robust and balanced mixers, has a natural place in the broader vision. Made by India’s best mixologists, the company boasts a range of non-alcoholic cocktail mixers that pair perfectly with a spirit of choice or can be enjoyed independently as a mocktail. What sets Jimmy’s apart is its straightforward recipe: each bottle is made with fewer calories, no artificial sweetener, and top-quality ingredients that impart natural depth of flavor.
These mixers are favored by spontaneous and discerning drink enthusiasts, offering bar quality in an easy, ready-to-pour package. The brand offers bestselling flavors like Whiskey Sour, Cosmopolitan, Margarita, and several others, each crafted to replicate the balance and depth expected of a masterfully crafted cocktail.
UNBX’s contribution to this alliance is greater than distribution. It is a greater promise to bring Indian consumer brands onto world shelves through the enablement of scalable market entry strategies. Out of the UAE as a launchpad, it is about discovering brands that capture the evolving tastes and aspirations of global consumers and enabling them to grow through strong alliances.
This project also constitutes a break in the way Indian brands are promoted in export narratives, no longer as ethnic or niche brands but as contemporary, world-class brands to compete on quality and experience. Jimmy’s Cocktails is evidence of the competence of Indian-made drinks to hold their own with international versions in branding, composition, and consumer appeal.
With this partnership, UNBX extends more depth to its platform of Indian consumer-ready products with global potential. Jimmy’s Cocktails, on the other hand, discovers a path that respects its brand narrative and consumer requirements, enabling it to accelerate long-term growth in the international beverage category.
With such partnerships, UNBX further simplifies the way next-gen Indian brands expand beyond borders, taking innovation, taste, and quality from India to the global store shelf.
