Borécha, a kombucha brand rooted in Goa, India, is gaining international traction for its health-focused beverages. Made with Assam and Darjeeling teas, probiotics, and natural flavoring, Borécha offers a low-sugar, low-calorie alternative to sugary drinks, with only 3 grams of sugar per 100ml bottle. This growing brand’s international distribution relies heavily on the collaboration between UNBX, an Indian export facilitator, and MKS, a global stockist, importer, and distributor.
UNBX plays a critical role in ensuring Borécha’s seamless export process. The company specializes in handling the intricate logistics of international trade, from adhering to export regulations to maintaining product quality during transportation. Their efforts ensure Borécha’s consistent supply across global markets while preserving its freshness and nutritional integrity. By effectively managing the complexities of international compliance, UNBX ensures that Borécha’s unique qualities remain intact as it reaches international distributors.
Meanwhile, the MKS operates as Borécha’s gateway to global markets. As a stockist and distributor, MKS leverages its extensive market knowledge and distribution network to place Borécha in strategic locations. This includes partnerships with health stores, premium supermarkets, and wellness-focused establishments. MKS also addresses the consumer demand for beverages that balance taste and health benefits, ensuring Borécha is positioned to compete effectively with established international brands.
Borécha’s Market Appeal
The global kombucha market is projected to grow from $2.4 billion in 2024 to $5.9 billion by 2029, with a compound annual growth rate (CAGR) of 19.4%. Borécha’s focus on combining probiotics, low sugar content, and unique flavors like Guava Chilli and Cuban Watermelon Mojito aligns with this rising demand. By offering a product that caters to health-conscious consumers, Borécha taps into a segment seeking functional beverages.
Additionally, Borécha’s production processes reflect its commitment to sustainability, an important factor for international markets. The brand emphasizes natural brewing methods and eco-friendly packaging, enhancing its appeal to environmentally conscious consumers. These attributes give UNBX and MKS a strong product to represent in competitive markets.
Expanding Horizons
The partnership between UNBX and MKS is a model of efficient collaboration. UNBX’s operational expertise and MKS’s market insights create a synergy that ensures Borécha’s successful expansion. This collaboration supports not only the global growth of Borécha but also showcases how Indian brands can thrive internationally.
As the demand for kombucha continues to grow, Borécha is well-positioned to capture market share. With a strong supply chain facilitated by UNBX and market entry strategies led by MKS, the brand is on track to become a global favorite.
