Gurmae, the global leader in the Instant-Dissolving Jaggery Cubes innovation, has embarked on a strategic expansion in reaching further by joining forces with UNBX Global as its HORECA (Hotel, Restaurant, Catering) growth partner in Maharashtra, the UAE, and the larger GCC region. With this association, Gurmae seeks to introduce the natural sweetness of jaggery into more professional kitchens and beverage counters, simplifying the process of companies opting for healthier substitutes of refined sugar.
Based in Delhi, Gurmae has become an industry leader in innovation in how jaggery is consumed in daily life. What started as a personal quest by Co-Founder and Innovator, Yojna Bhardwaj to discover a healthier, easier sugar alternative turned into a game-changing innovation. After years of trial and error, the team developed a 100% organic jaggery cube that can be dissolved instantly in hot or cold drinks, without stirring, chemicals, or preservatives.
This product fills a traditional gap: although numerous individuals know that jaggery is a healthier choice, not many of them consume it on a daily basis due to its sticky nature and storage problems. Gurmae’s cubes remedy this with a neat, contemporary, and practical presentation, making them suited not only for homes but also for cafes, restaurants, caterers, and hotels that want to provide healthier options to their clientele.
The partnership with UNBX Global is a major milestone in Gurmae’s growth path. UNBX will drive the HORECA distribution strategy for Maharashtra and collaborate closely with associate partner MKS in the UAE for domestic supply as well as structured distribution within the UAE and GCC markets. The alliance will concentrate on targeted value chains, easy market entry, and generating deeper visibility within primary food service networks.
To cafes, restaurants, and caterers, Gurmae provides the following advantages:
- Rapid dissolving: making service quick and convenient.
- 100% organic: chemical, preservative, and artificial flavoring-free.
- Easy to store and use: solving the messiness of regular jaggery.
- Versatile: perfect for tea, coffee, milk, sweets, and others.
This alliance occurs at a time when the HORECA industry is more and more seeking health-forward ingredients that do not sacrifice taste or convenience. With growing consumer knowledge and demand for clean-label products, Gurmae’s cubes provide an easy but valuable upgrade for food and beverage service operators.
With UNBX’s mature infrastructure, regulatory knowledge, and market penetration, Gurmae will expand its coverage in local and overseas HORECA markets starting with Maharashtra and the GCC. It is just a question of introducing a new definition for natural sweetness to daily food moments.
